As the founder of L2 Astra, a private server for the MMORPG Lineage 2, I oversee all aspects of the project, from strategic decision-making to daily operations. I manage the full marketing strategy, including paid advertising, organic growth, and content production, ensuring the server reaches and retains a global player base. Beyond marketing, I handle supplier relations, making me the first point of contact for technical services, partnerships, and operational needs. Community engagement is also a key focus, as I actively manage and interact with thousands of international players in multiple languages.
I produce all marketing materials, including promotional videos edited in Premiere Pro with motion graphics in After Effects, as well as graphic assets designed in Photoshop and Illustrator. Advertising campaigns are optimized through platforms like Google Ads, Facebook, and Discord to maximize player acquisition. Community management takes place across Discord, forums, and social media, ensuring direct interaction with players and quick response times. Additionally, I coordinate in-game events and work closely with developers and suppliers to maintain and improve the game experience.
L2 Astra continues to grow, attracting and retaining a dedicated international player base. Running a live gaming project requires constant adaptation, from managing budgets and marketing strategies to ensuring smooth communication with suppliers and players. This experience reinforces my ability to lead a gaming project from the ground up, balancing creative content production, business strategy, and community engagement in a highly competitive market.
